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Empathy

Full-Circle Care For Your Journey Through Loss.

GBU Life (GBU) has partnered with Empathy, a comprehensive support system for loss, to provide personalized care for your family. Fully covered by GBU, Empathy is here for you and your family for everything from settling the estate to dealing with grief. Utilizing real-time human support, Empathy's award-winning platform helps you save valuable time in navigating the challenges that loss brings. GBU Life provides insured members and their beneficiaries full, free access to Empathy.

Sign Up

Up to five users can share the complimentary Empathy account to collaborate on tasks and stay updated on progress. Each insured member or beneficiary may open their own Empathy account and invite up to four additional collaborators.

On-demand access to Empathy's dedicated Care Team.


A member of the Empathy Care Team is available to listen to what you are going through, give you advice, help you find local professionals and more.



Automated tools that take care of tasks on your behalf.


Chances are that your loved one, like most of us, had dozens of accounts, subscriptions, and memberships. Some are very important, and some may have hardly been used, but all will need to be closed or canceled. We’ll help you form a plan for tackling this time-consuming task.

Probate and estate settlement guidance and resources.


Probate is often a long and complex process, but it is also completely manageable if you stay organized and follow the court's instructions. We’ll walk you through whichever scenario applies to your loved one’s estate.


Emotional support and help for coping with grief.


Grief isn’t a feeling. It’s a process. Everyone experiences it differently, and you are the only one who can feel your feelings. But some understanding may help you come to grips with what you are going through.

Frequently Asked Questions

How does Empathy work?

Empathy's comprehensive support system can be accessed via our mobile phone app or online through a browser window. Families can also reach our Care Team via phone, using a dedicated GBU number. We offer multiple access paths to ensure we are supporting our users in whatever way they are most comfortable. When registering to create an account online or on a mobile device, users answer a few introductory questions, which allows Empathy to create a personalized experience, focusing on the areas where the most support and guidance are needed. 

How can Empathy help families?

With a combination of technology and human support, Empathy helps beneficiaries navigate all aspects of loss: planning a funeral, writing an obituary, closing a loved one's accounts, settling their financial affairs, and more. We also make it easy for them to collaborate with other family members, while keeping their loved one's personal information and documents private, safe, and secure. 


With a dedicated Care Manager supporting them every step of the way, families are fully supported as they tackle each task, decision, and challenge. Plus, they'll have all of the information and advice to know that they are proceeding correctly. Topics covered in the app include coping with grief, searching for important documents, finding and filing a will, preventing identity theft, dealing with creditors, going through the probate process, paying taxes, and more. 

How are Empathy and GBU Life connected?

Empathy and GBU have partnered to ensure members and beneficiaries of GBU policies receive the best care and support for their entire loss journey. Empathy is proud to be among the range of resources and services that GBU offers to help families cope during the difficult days, weeks, and months after a loss. 

I have questions about Empathy. Where should I go for answers?

You can contact the Community Engagement Team at memberbenefits@gbu.org or 800-765-4428. Empathy also has a dedicated Care Team that can be reached at 720-727-6020.

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