GBU Life Marketplace
*Formally known as VIP Perks by Entertainment.
Enjoy local and national discounts on dining, entertainment and services. You can print coupons from home or simply redeem them from the mobile app!
- Deep discounts, up to 50% and BOGO
- National, regional and local discounts
- Best in class offers, up to 50% off, on things you do everyday.
- Save on dining, attractions, activities shopping, services travel and more!
*On November 1, 2026, the VIP Perks program switched from an app-based platform to a web-based platform under the new name GBU Life Marketplace.
- All members, including members already using this benefit, will have to create a new login to access program discounts (see Get Started below).
- If you need help getting started or have questions about GBU Life Marketplace, support is available through the Contact Us link located at the bottom of the Marketplace website.
Get Started
Create a login for the GBU Life Marketplace:
- Click the link below
- Click "Sign In"
- Create an account
- Enter "GBULIFE2026" when prompted for an access code.
GBU Life is the marketing name for GBU Financial Life, Pittsburgh, PA.