Through the GBU Life Birthday Bash initiative, GBU is bringing people together to create meaningful moments of joy in the communities we serve. Members, producers, and community leaders are invited to assemble and deliver cake kits to go to individuals and families who may otherwise go without a birthday celebration. For many, these kits mean more than cake. They represent being seen, valued, and celebrated. By hosting events, serving as collection points, or donating kits, the GBU Life family is helping turn everyday moments into lasting impact.
In honor of GBU Life’s founding in 1892, we’re setting a goal to pack and donate 1,892 cake kits between April 13 (GBU’s birthday) and June 30, 2026. Explore the ways you can get involved below.
What is a cake kit?
A Cake Kit is a simple, ready-to-use birthday kit that makes it easy for someone to celebrate their special day. Each kit consists of the essential items needed to bake and enjoy a birthday cake. These include a boxed cake mix, frosting, candles, and a can of soda (instead of eggs), all packaged together in a disposable baking pan for easy donation and distribution. The average cost of a kit is approximately $5.
Nonprofit organizations across the U.S.—including food pantries, family resource centers, domestic violence shelters, and senior centers—graciously accept and distribute Cake Kit donations. These organizations provide the kits to families in their network with upcoming birthdays. Each kit contains unprepared ingredients, allowing recipients to bake and enjoy their cake when it’s time to celebrate.
Here's how you can make an impact:
Assemble & Cake Kits
Participate on your own time between April 13 and June 30 by purchasing and assembling Cake Kits using our instructions. Drop them off at a collection point near you or donate them to an organization of your choice, then submit an impact form so we can track your contribution.
Sponsor Cake Kits
No time to assemble kits? You can "gift a birthday celebration" instead by sponsoring Cake Kits. GBU Life will pack and donate the Cake Kits for you, thanks to your generous support, helping deliver birthday joy where it’s needed most.
Simply complete the form below any time before June 30!